Digital Marketing Manager to fast-growing casino client in Malta!

Posted 04 June 2023
LocationMalta
Discipline iGaming
Reference36621
Contact NameCharlotte Kamlin

Job description

Our fast-growing casino start-up client is looking for their new Digital Marketing Manager to their growing team! Are you perhaps the one we are looking for? 

The purpose of the role is to create, plan and manage our clients marketing campaigns on the web, social media, and other digital marketing platforms. As part of the marketing team, the role involves identifying market trends, planning campaigns, and using necessary tools to analyse the performance of marketing campaigns.

Responsibilities:

• Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)

• Building and maintaining our brand presence across multiple social media channels

• Creating, executing, and monitoring marketing campaign budgets

• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.

• Coordinating with the marketing team to identify innovative growth strategies.

• Preparing reports on the performance of marketing campaigns

• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.

Skills required:

• At least 2 or more years’ experience in digital marketing or advertising

• A bachelor’s degree in marketing or other relevant fields

• Basic knowledge of HTML and other platform tools

• Working experience with website analytics, social media platforms and digital advertising best practices

• Excellent written and oral communication skills

• Knowledge of the latest digital marketing trends and technologies

• Strong analytical thinking skills

• Ability to work as part of a team

• Knowledge of digital design tools is very beneficial