PPC and Facebook Ads Specialist to growing casino-client in Malta!
Do you live and breathe Google and Facebook Ads? Do you get that tingly feeling when lowering CPAs? Awesome! Then you might just be our next PPC / Facebook Ads Manager, responsible for implementing our SEM and Facebook Ads strategies.
Meet the client:
They are an online casino company that offers a wide range of games to players worldwide. Their goal is to provide a fun and engaging gaming experience while maintaining high standards of safety and security.
PPC/SEM-specific tasks
Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics.
Conduct keyword research and create targeted ad groups.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and display network.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Monitor and administer web analytics dashboards and key reporting tools.
Work with our marketing team to develop landing pages and ad copy.
Facebook Ads specific tasks
Own the Business Manager setup and all parts connected to it.
Manage and optimize our Facebook Ads campaigns and funnel strategies.
Manage the strategy and setup of all paid campaigns.
Set up and update custom audiences.
Define a structured naming convention for ads and assets.
Improve Facebook pixel performance (via Google Tag Manager), including setting up custom conversions, and making sure user data is tracked correctly.
General tasks include:
Provide creative copy and graphical ad templates.
A/B testing campaigns
Report to management on project development, timelines, and results.
Keep pace with industry trends and developments.
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Work with our marketing team to develop landing pages and ad copy.
Requirements
A proven track record of working with both Google and Facebook ads.
Outstanding ability to think creatively, and identify and resolve problems.
Extremely data-driven and a constant improver
Fluent in written and verbal English
Big plus if you speak Swedish
A bonus if you speak Portuguese or Dutch
Detail-oriented and able to cope with multiple tasks
Be a nice person who fits in well with the team ☺
Duration and terms
A competitive salary
Working hours are generally Monday – Friday, but flexible in terms of ”Freedom under Responsibility”
