- Posted 01 November 2023
- Discipline iGaming
- Contact NameCharlotte Kamlin
CRM Manager to our rapidly growing client to be based in Malta or Sofia!
With over 400 employees internationally and a strong presence in the iGaming sector cultivated through years of experience, our client provides a full range of iGaming services and products to enable their partners to reach new heights. Their platform is fully certified in various regulated markets, having acquired licenses in many jurisdictions.
They are looking for outgoing candidates who are as excited about their brands as they are and who want to work and grow with a leading global player in the I-gaming sector. So what exactly are they looking for? If you feel you tick the below boxes then we would like to hear from you!
They are seeking a highly motivated and experienced CRM Manager to join their team in either Malta or Sofia. As a CRM Manager, you will be responsible for developing and implementing strategies to build and maintain strong relationships with their customers, increase retention, and enhance the overall customer experience.
- Develop and execute customer retention strategies to enhance player loyalty and lifetime value.
- Segment the customer base and create targeted marketing campaigns to improve customer engagement.
- Collaborate with cross-functional teams to develop and deliver personalized communication strategies across various channels.
- Analyze customer data and feedback to identify trends and opportunities for improvement.
- Implement A/B testing and other data-driven approaches to optimize marketing campaigns and improve customer engagement.
- Monitor and manage email and SMS marketing campaigns, ensuring compliance with regulatory requirements.
- Continuously optimize the customer journey to improve user experience and drive customer retention.
- Manage the CRM team and provide leadership, mentorship, and guidance.
- Stay up-to-date with industry trends, regulations, and best practices to ensure the CRM strategy remains competitive.
Key Skills, Experience and Qualifications
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Proven experience (5+ years) in CRM, preferably within the iGaming industry or a related field.
- Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
- Proven experience in CRM, loyalty marketing, or a related field within the iGaming industry.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Proficiency in using CRM tools and marketing automation software.
- Excellent communication and interpersonal skills.
- Understanding of iGaming regulations and compliance.
- Experience managing a team and providing leadership.
- Creative thinking and problem-solving abilities.
- Competitive salary synonymous with skills and experience,
- Performance and bonus structure dependent on achievement of set targets and personal performance,
- The opportunity to making a real impact at a time of rapid growth
- Local benefits such as sports and food vouchers