Starting this yearly CEO report with some honest words from Q1 2021, when the second wave of covid hit us and we had a new lock-down until May. The difference from the first wave was that the borders were still open and that you could recruit people with PCR tests and specific quarantine rules for each country. January, February was tough, and the profit margin was red. Losing money is never fun, but when you believe in your colleagues, clients, and concept, this is a period where you just must stay calm and focus on the things you can do something about. Lead your organisation and find new triggers and motivations. Also seeing the ski team live on TV was a motivation and all the media attention we got.
