The purpose of the job is to help shape up our CRM function and consequently ensure sharp and well targeted player communications. As a CRM manager you will be working closely with the Head of Marketing to foresee plan, create and optimize top quality campaigns whilst, enhancing the customers' journey.
Responsibilities:
Work with the Head of Marketing to create converting customized CRM campaigns for multiple geos and countries, including emails, push, SMS, tournaments and more;
Manage communication of campaigns across different channels including Email, SMS, on-site and push notification;
Plan, create, implement, and optimize the CRM marketing strategies, customer journeys and ad-hoc campaigns
Create customer marketing segments and matching customers’ life cycles including default funnels and localized promotional activities;
Liaison with other stakeholders and casino managers for display of games and promotions;
Perform analysis and provide market insights;
Work to provide additional marketing insights for CRM and customer segments, together with BI;
Define, analyze and provide outputs of the performance of CRM;
Identify key opportunities for improvement by using our own data, research and industry insights;
Develop and maintain an annual campaign calendar;
Perform quality control checks on the quality and content of all campaigns across different customer segmentation, browsers, device combinations and ensure sign off for all main languages;
Helping to drive the campaign planning in collaboration with relevant stakeholders;
Undertaking competitor analysis of current marketing activities and reporting on the findings;
Requirements:
Minimum four years of previous experience in CRM Marketing or advertising role within the iGaming industry
Proven track record of developing, implementing and driving multi-channel campaigns and campaign strategies based on an understanding of customer needs and customer profile
Professional solid experience in operating CRM tools, life cycles and in possession of high technical skills
Experience working with Fast Track platform is beneficial
Great organization, communication and analytical skills with high attention to detail
