Are you a Native German speaker and have a big passion for sports? Then this could be the role for you!
We are one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history.
The role in a nutshell:
In this role, you’ll be responsible for proposing and executing the CRM campaigns for 2 amazing brands in our country of origin; Austria. You’ll be writing copy, creating images, building landing pages, creating target groups and sending communications to hundreds of thousands of customers about Sports, Casino and Poker every single week.
What you'll be doing:
Responsible for proposing CRM & promotional activities. Ideation and creative thinking required as promotions and campaigns must increase customer satisfaction and engagement
Writes copy in German and English for our communications, banners and landing pages for our Sports, Casino, Poker and general communications
Create images in our image/banner creation tools such as Kitroom, Bannerflow and Spirable
Whenever required, brief and align with our MarCom teams for image requirements
Set up promotions in our internal tools such as EDS, PAT and Backoffice
Create landing pages, banners, pop ups and emails/sms/push notifications
Writes T&Cs (based on templates) for our promotions
Translates copy for Acquisition, CRM Cycles and other stakeholders
Ensures CS queries get handled with in a timely manner for the best customer experience
Makes process improvements to drive greater efficiency. Ensures SLAs are adhered to
Cross functional team collaboration and stakeholder management (e.g. work closely with trading, BI & analytics, VIP, creative teams etc.)
Occasional:
Report on KPI performance in Austria
What need from you:
Strong analytical skills and process orientation
Educational (Bachelor or Master) in Marketing or Business Management
Nature of the work requires deep understanding of CRM promotions and tool mechanics, creative thinking to generate concepts, and analytical thinking to assess and optimise activities to drive commercial impact
German at native speaker level and a good understanding of Austrian culture
Strong written and spoken English language skills
Desired:
At least 1-year experience in a CRM role
Experience working with Optimove, ExactTarget, Salesforce or similar CRM tools
